Busy home owners receive more than expected every time.
UP Home Services provides all of the essential home services one would need including HVAC, Repair, Installations, Plumbing, Electrical, landscaping and even Home Cleaning. All under one roof.
3DGRAPHIX’s mission? Help UP services become the brand it deserves. Our approach needed to be cohesive for the customer touch points from the initial logo design all the way to the customer experience after the sale.
PROJECT SCOPE
Brand Roadmapping
Brand Identity
Naming
Messaging
Uniform Design
Wrap Design
Marketing Collateral
Illustrations
Challenge
Clarify the brand’s positioning and the customers they serve.
Outcomes
3DGRAPHIX helped UP Home Services focus their brand and marketing strategy. To help transform customers into fans by creating an experience worth remembering.
Developing the Roadmap
We started by sitting down with the organization to hear about the challenges they faced. In the process we prioritized the needs and the goals of the business and its customers. This helped us all be on the same track as the Brand Roadmap is the foundation to the entire project.
Understanding the Customers
UP Home Services is for those who don’t take things into their own hands, at least when it comes to the little things at home. Their life is too busy for all the busy work. To understand the needs of these customers, we created unique user profiles to represent the range of customers. This provided a clear track of their demographics, psychographics, wants and needs.
UP's Customers
Career Oriented
Active
Parents
Problem Solvers
Orderly
Defining the Brand
Through the Roadmapping process we were able to define the brand personality—how it should look, sound, and act.
UP's Brands Attributes
Friendly
Professional
Personable
Quirky
Genuine
Positioning
Understanding and clearly defining what UP Home Services brand is and who they serve, helped create the positioning statement of the organization. This sets the tone for everything the brand touches.
Brand Development
Understanding the brand and who they serve, is the key to creating a brand that will grow with the company as they are positioned to develop into so much more.
A strong positioning statement that is visual and easy to understand leaves nothing up for interpretation. It gives a clear focus to the brand that creates consistency throughout everything developed.
Naming
After Mapping out all the information gathered during Strategy, we were able to develop the name of the service that will grow with the company, instead of holding them back. By clearly stating the company’s purpose, the brand can be laid out to shape around it. Creating a brand with a direction and focus gives customers with too many options a reason to choose based on first impression. That later turns into belief and trust. People seek consistency, great brands give that.
Brand & Design
